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Porsche
Virtual Production Process for Photoreal Car Commercials
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Creative Direction
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Research & Dev
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Creative Concept Development
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Physically-Based 3D Design & Rendering
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Photogrammetry
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HQ Print Layout Design
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Our mission was clear, harness the power of virtual production without compromising quality, bringing to life a vision to revolutionize traditional car commercials. With Physically-Based 3D Design expertise, we breathe life into every detail, ensuring realism and performance on a first class level worthy of the Porsche badge.
Traditional method
50 people, 35 days, $560K
Our Virtual method
10 people, 48 days, $375K
Hertz . Tesla
Poster Key Art
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Art Direction
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3D Design & Animation
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Physically-Based Rendering
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Graphic Design
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Environment Design
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Composite
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