By partnering DIYers and YellaWood we were able to mobilize the fight against boring backyards. We created a series of :15 second films that illustrated how simple life hacks could prevent foibles from harshing one’s mellow. These film shorts drove folks to downloadable plans complete with step-by-step instructions and material checklists enabling DIYers of all skill levels to take these projects head-on.

  • DIY hack videos for web and social media

  • Slice of life demo videos

  • Product built, accurate CAD 3D design and Physical Models

  • Cinemagraphs, GIFs/loopable videos

  • VFX composite for live action and CGI integration

  • Promotional teasers for the campaign

  • Micro website

  • Process, case study and sizzle reel videos

RESULTS

HIGHLIGHTS

  • Over 5 Million Impressions reached within the first month on Facebook and Instagram

  • All-Time Most Viewed YellaWood video on YouTube with 1,079,563 views per video

  • Top 3 Most Popular YellaWood videos, all 3 spots taken by Backyard Better campaign

  • 40 Animated and Live Action Videos with 14 Story Lines, Delivering 10x the assets originally asked for by our client

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Director, Creative Director
Cinematographer, Editor, 3D Artist
ACD, Screenwriter

UX Lead, Dev

Art Director

Music Composer
Producer

1st AD
Account Director
Account Manager
Project Manager
Cast #1

Cast #2

Cast #3

Matt Blackburn
Ehsan Abbasi

Jeff Shill

Chris Fox

Warner Whatley

Johnathan Eller
Stephen Ostrander
Jerry Pece

Zak Cochran
Jenny Williams
Babette Griffith

Brandon Malcolm
Courtney Witt
Carly Holtzman

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Atlanta, GA 30315

Los Angeles, CA 90015

© 2020 Order Productions, LLC.

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