CASE STUDY

YellaWood

Advertising Campaign, Digital, Web, Social Media 

Brochure, Original Content

By partnering DIYers and YellaWood we were able to mobilize the fight against boring backyards. We created a series of :15 second films that illustrated how simple life hacks could prevent foibles from harshing one’s mellow. These film shorts drove folks to downloadable plans complete with step-by-step instructions and material checklists enabling DIYers of all skill levels to take these projects head-on.

  • DIY Hack Videos for Web and Social Media

  • Slice of Life Demo Videos

  • Product Built, Accurate CAD 3D and Physical Models

  • Cinemagraphs

  • VFX Composite for Live Action and CGI Integration

  • Promotional Teasers for the Campaign

  • Micro Website

  • Process, Case Study and Sizzle Reel Videos

  • Over 5 Million Impressions reached within the first month on Facebook and Instagram

  • All-Time Most Viewed YellaWood video on YouTube with 1,079,563 views per video

  • Top 3 Most Popular YellaWood videos, all 3 spots taken by Backyard Better campaign

  • 40 Animated and Live Action Videos with 14 Story Lines, Delivering 10x the assets originally asked for by our client

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Tarkett

Advertising Campaign, Digital, Web, Social Media

Print, Event, Music, Original Content, Virtual Reality Experience

This is Collections Infinies: the ultimate disruptive design experience. This unique breakthrough in custom printed luxury vinyl flooring breathes new life into the design process through co-creation. This integrated campaign unveiled how folks from the A&D community can now collaborate with design titans Stefan Sagmeister, Suzanne Tick, Georgie Stout, Krista Ninivaggi, and D.B. Kim. The experience provided a preview of the product, the process and the inspiring possibilities of what’s possible when influential design minds meld.

  • Snapchat Geofilters, Facebook Canvas

  • Teaser, Designers, Product Launch, Casestudy Videos

  • 3D Visualization Fly-through Animations

  • Portrait, Still Life, Product Photography

  • Google Cardboard VR Experience

  • Poster, Media Kit, Product Book Print Design

  • Concept/Inspiration Proximity Based Sound Design

  • Original Score Music Compose

  • Web Assets for Interactive Tools

DELIVERABLE

  • Over 84 Million Total Media Impressions

  • 598,855 Facebook Canvas Impressions

  • 137,326 Unique Facebook Users

  • 4,694 Video Views

  • 1,116 Snapchat Geofilter Views in 3 days at NeoCon

  • 47 Secured Media Opportunities

  • Winning The 2016 Best in Show NeoCon Award along with 11 other Gold and Silver awards

  • Getting Published about on major Art and Design journals and Magazines such as Azur, Contract Disruptive Designs, Interior Design, Design: Retail, Floor Trends, Hospitality Design, FM Link, Floor Focus, Architect, Building Operating Management, Architizer, Architectural Products, AP Product Wire, FCM and The Huffington Post

RESULTS

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Definition6 + Saia

TV Commercial, Print, Social, Video Production

Aerial Imaging, Medium Format Photography, 3D Simulation

A :30 TV spot to showcase a coordinated microcosm of people, purpose and performance, using dynamic composition, scale and sound to create an omnipresent view into the world of Saia, and to reflect an authentic depiction of the people, places and appropriate “grit’ contributing to Saia’s success in Driving Business for 95 Years.

  • Footage for :30 TV Spot

  • Aerial Imaging Stills and Video

  • Medium Format Stills for Print and Social

  • Retouch and Composite

  • AICP Production Cost Estimate

  • Log Line, Synopsis, Director's Statement

  • Mood Board, Visual Style, Story Board

  • Shot List, Call Sheet

  • Pre-Visualization, 3D Simulation, HDRI Lighting, PBR (Rendering)

  • Shot Plan

  • Shoot, Digital Cinema Video Production, Aerial Imaging, Medium Format Photography

  • Edit, Retouch, Composite, V/S FX, Animation, Color, Final Output Package

  • Collateral, Additional Content, Behind the Scenes, etc.

  • Submission

Physically-Based Rendering, High Dynamic Range Imaging Simulation for the Hero Truck

RED S35 Sensor, Zenmuse MFT Sensor

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Basic Area Dome Light

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2 x Kino Flo 8ft Key Sides, No Fill, Studio

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Natural HDRI Sky Light, Real Environment PBR 

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